Audience Targeting LinkedIn (Definition)

LinkedIn audience targeting involves selecting and reaching an ideal audience on LinkedIn based on precise criteria: sector, function, interests, company, location, etc. It's essential for B2B prospecting and LinkedIn advertising campaigns.

Why it matters

Precise audience targeting improves conversion rates and reduces ad costs. For sales and freelancers, it separates qualified leads from wasted effort.

Example

A SaaS consultant targets their audience with:
  • Sector: Software (SaaS)
  • Company size: 50-200 employees
  • Function: CEO, CTO, VP Marketing
  • Location: France, Belgium, Switzerland
  • Skills: Growth Marketing, Lead Generation
This precise targeting allows them to reach only relevant prospects, significantly improving their conversion rate.

Common mistakes

1. Targeting too broadly: Targeting too broad an audience limits relevance and increases costs without improving results. 2. Ignoring advanced criteria: Not using LinkedIn's advanced filters (skills, groups, etc.) limits targeting precision. 3. Not testing different segments: Not testing different audience segments limits your ability to optimize your campaigns. 4. Ignoring performance data: Not analyzing performance by segment limits your ability to refine your targeting.

Related terms

See also: Sales Navigator, Lead Generation, Social Selling, InMail

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