Question 1

What is the difference between reach and impression?

Accepted Answer

The key difference:  Reach: Number of unique people who saw your post (unique viewers) Impressions: Total number of times your post was displayed (includes repeat views)  Example: If one person sees your post 3 times, that's 1 reach but 3 impressions. Reach shows your actual audience size, while impressions show total visibility. Reach is generally more valuable for understanding your true audience.

Question 2

What is a good engagement rate on LinkedIn?

Accepted Answer

Good engagement rates on LinkedIn:  1-2%: Average (decent performance) 2-5%: Good (above average) 5-10%: Excellent (top performers) 10%+: Exceptional (viral-level content)  Calculation: (Likes + Comments + Shares) / Impressions × 100 Focus on meaningful engagement (comments) over vanity metrics (likes). Comments are worth more in LinkedIn's algorithm.

Question 3

What is a good number of impressions on LinkedIn?

Accepted Answer

Good impressions depend on your network size:  500-2000 connections: 500-2000 impressions per post is good 2000-5000 connections: 2000-5000 impressions per post is good 5000+ connections: 5000-10000+ impressions per post is good  General rule: Aim for impressions equal to 50-100% of your connection count. Higher means your content is reaching beyond your network. However, engagement quality matters more than raw impressions. 1000 impressions with 5% engagement is better than 5000 impressions with 0.5% engagement.

Question 4

Is 1000 impressions on a LinkedIn post good?

Accepted Answer

1000 impressions is good if:  You have 500-2000 connections (reaching your network) You're getting 2-5% engagement rate (20-50 interactions) You're building consistently (not just one viral post)  For accounts with 5000+ connections, 1000 impressions might be low. But for smaller accounts, it's solid performance. Focus on: Engagement rate and meaningful interactions, not just impression count.

Question 5

Is 20k impressions on LinkedIn good?

Accepted Answer

20,000 impressions is excellent for most accounts:  Shows your content is reaching beyond your network Indicates strong algorithm performance Suggests your content resonates with your audience  However, impressions alone don't tell the full story. Check your engagement rate:  20k impressions with 2% engagement = 400 interactions (good) 20k impressions with 0.5% engagement = 100 interactions (less impressive)  Focus on engagement quality alongside impression volume.

Question 6

What is a good reach on LinkedIn?

Accepted Answer

Good reach depends on your network size:  500-2000 connections: 300-1500 reach is good 2000-5000 connections: 1500-4000 reach is good 5000+ connections: 4000-8000+ reach is good  General rule: Reach should be 30-80% of your connection count for organic posts. Higher reach means your content is spreading beyond your network. Reach is more valuable than impressions because it shows your actual unique audience size.

Question 7

What does 3+ reach mean?

Accepted Answer

"3+ reach" on LinkedIn means your post reached at least 3 unique people, but LinkedIn shows "3+" instead of the exact number when the count is low. This typically happens when:  Your post is very new (just posted) Your network is small Your post has low visibility  As your post gains traction, you'll see the exact reach number. "3+" is LinkedIn's way of showing minimal reach without displaying exact low numbers.

Question 8

What does reach++ mean on LinkedIn?

Accepted Answer

"Reach++" on LinkedIn indicates your post reached significantly more people than your connection count, meaning:  Your content went beyond your direct network People shared or engaged with your post The algorithm boosted your visibility Your content resonated with a broader audience  This is a positive signal that your content is performing well and reaching new audiences beyond your immediate connections.

Question 9

How to calculate reach?

Accepted Answer

LinkedIn calculates reach automatically, but you can understand it as: Reach = Unique people who saw your post LinkedIn counts each person once, even if they saw your post multiple times. This is different from impressions, which count every view. To see your reach:  Go to your post analytics Look for the "Reach" metric Compare it to "Impressions" to see repeat views  You can't manually calculate reach—LinkedIn tracks it automatically based on unique profile views.

Question 10

Is a 7% engagement rate good?

Accepted Answer

Yes, a 7% engagement rate is excellent on LinkedIn:  Well above the average 1-2% Indicates strong content quality Shows your audience is highly engaged Signals to LinkedIn's algorithm that your content is valuable  For context:  1-2% = Average 2-5% = Good 5-10% = Excellent (you're here) 10%+ = Exceptional  Maintain this level by continuing to create valuable, engaging content.

Question 11

Is 50 likes on a LinkedIn post good?

Accepted Answer

50 likes is good, but context matters:  For 500 connections: 50 likes (10% of network) = excellent For 2000 connections: 50 likes (2.5% of network) = decent For 10000 connections: 50 likes (0.5% of network) = low  Better metric: Look at engagement rate (likes + comments + shares) relative to impressions, not just raw likes. Also consider: Are you getting comments? Comments are more valuable than likes for algorithm performance.

Question 12

What happens when you get 1000 followers on LinkedIn?

Accepted Answer

At 1000 followers on LinkedIn:  Increased credibility: Shows you have an established presence Better reach: Your posts can reach more people More opportunities: Brands and partners may notice you Algorithm boost: LinkedIn may favor your content more  However, follower count is just one metric. Focus on engagement quality and building meaningful relationships. 1000 engaged followers who comment and share is more valuable than 10,000 passive followers.

Question 13

What happens when you reach 10,000 followers on LinkedIn?

Accepted Answer

At 10,000 followers on LinkedIn:  Thought leader status: You're considered an influencer Significant reach: Your posts can reach tens of thousands Business opportunities: Brands may reach out for partnerships LinkedIn Creator Mode: You may qualify for additional features Speaking opportunities: Event organizers may notice you  However, maintaining engagement becomes more challenging. Focus on quality interactions, not just follower count.

Question 14

What is considered viral on LinkedIn?

Accepted Answer

A LinkedIn post is considered viral when it:  Reaches 100,000+ impressions (for most accounts) Gets 1000+ comments (high engagement) Spreads beyond your network (shared widely) Gets featured (LinkedIn may highlight it)  For smaller accounts: 10,000+ impressions might be "viral" relative to their network size. Viral posts typically have:  Strong hook in the first line Relatable or controversial angle Clear value or insight Engagement-driving questions

Question 15

What makes a LinkedIn post go viral?

Accepted Answer

Elements that make LinkedIn posts go viral:  Strong hook: First line grabs attention Relatable content: Resonates with your audience's experiences Controversial angle: Sparks discussion (but stay professional) Clear value: Teaches something or provides insight Engagement questions: Encourages comments Timing: Posted when your audience is active Early engagement: Comments in the first hour boost reach  However, virality is unpredictable. Focus on consistent quality content rather than chasing viral posts.

Question 16

How many impressions on LinkedIn to go viral?

Accepted Answer

Viral impressions depend on your account size:  Small accounts (500-2000 connections): 10,000+ impressions Medium accounts (2000-5000 connections): 50,000+ impressions Large accounts (5000+ connections): 100,000+ impressions  General threshold: 50,000+ impressions is often considered viral for most accounts. However, engagement matters more than impressions. A post with 20,000 impressions and 5% engagement (1000 interactions) is more valuable than 100,000 impressions with 0.5% engagement (500 interactions).

Question 17

What is the lifespan of a LinkedIn post?

Accepted Answer

LinkedIn post lifespan:  First 24 hours: Most engagement happens here (critical period) Days 2-7: Continued engagement from algorithm distribution Week 2+: Minimal new engagement (post is "dead")  Golden hour: First hour after posting is crucial. Early comments boost algorithm performance. Resurrection: Posts can get new life if someone comments weeks later, but this is rare. Unlike Twitter, LinkedIn posts have longer lifespans but still need early momentum to perform well.

Question 18

Do hashtags increase visibility on LinkedIn?

Accepted Answer

Hashtags can increase visibility, but their impact is limited:  Moderate impact: Hashtags help with discovery, but aren't as powerful as on Twitter/Instagram Algorithm signal: They help LinkedIn categorize your content Search visibility: People can find your posts via hashtag searches Best practice: Use 3-5 relevant hashtags, not 10+  Better strategy: Focus on content quality and engagement. Hashtags are a bonus, not a requirement for visibility. Overusing hashtags can look spammy and reduce credibility.

Question 19

What are LinkedIn KPIs?

Accepted Answer

Key LinkedIn KPIs to track:  Engagement rate: (Likes + Comments + Shares) / Impressions × 100 Reach: Unique people who saw your content Connection growth: New connections per week/month Profile views: How many people view your profile Post performance: Average impressions and engagement per post Comment quality: Meaningful comments vs generic ones Business outcomes: Leads, opportunities, or partnerships generated  Focus on KPIs that align with your goals. For business development, track leads and opportunities, not just vanity metrics.

Question 20

How much do 1000 impressions cost on LinkedIn?

Accepted Answer

For organic (free) posts:  Cost: $0 (organic reach is free) Time investment: Creating quality content  For paid LinkedIn ads:  CPM (Cost Per 1000 Impressions): $5-15 typically Varies by: Targeting, ad quality, industry, competition B2B targeting: Usually higher CPM ($10-20)  Organic strategy: Focus on creating valuable content that earns impressions naturally. This is more cost-effective long-term.

LinkedIn Metrics & KPIs FAQ