Comment Strategy (Definition)

A comment strategy is a deliberate plan for commenting on others' posts on LinkedIn to build visibility and authority. In 2026, best practices include: writing comments longer than 10 words that provide genuine value, avoiding engagement bait, replying during the golden hour, and prioritizing depth over volume.

Why it matters

LinkedIn's algorithm now values quality comments over reactions. A clear comment strategy improves visibility and authority, helps you reach new audiences, and strengthens your personal brand.

Example

Instead of commenting "Great post!" on 50 posts, you strategically comment on 10 relevant posts with 50+ word comments that:
  • Add value with insights
  • Ask questions that spark conversations
  • Share relevant personal experiences
This approach generates more visibility and quality relationships than the first approach.

Common mistakes

1. Commenting without strategy: Commenting randomly without identifying high-impact posts limits your results. 2. Using generic comments: Short, generic comments ("Great post!", "Thanks") are penalized by LinkedIn and don't add value. 3. Ignoring the golden hour: Not responding during the golden hour of posts you comment on limits your visibility. 4. Prioritizing quantity over quality: Better 5 quality comments than 50 generic ones.

Related terms

See also: Golden Hour, Conversation Depth, AI-Generated Comments, Strategic Commenting

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