Conversation Depth (Definition)
Conversation depth is a metric LinkedIn uses to evaluate the quality of exchanges on your posts. It measures comment length, reply depth, vocabulary variety, and reading time (dwell time).Why it matters
LinkedIn now values depth over volume: a few in-depth comments can triple reach compared to many short ones. The algorithm rewards posts that spark real exchanges.Example
A post with 50 quality comments (average 50 words, in-depth replies, varied vocabulary) performs better than a post with 200 short comments ("Great post!", "Thanks", "👍"). Conversation depth signals to LinkedIn that your content sparks real exchanges, which pushes the algorithm to show it to more people.Common mistakes
1. Prioritizing quantity over quality: Encouraging short, generic comments to increase numbers harms conversation depth. 2. Not responding to comments: Ignoring comments or responding superficially limits exchange depth. 3. Using repetitive vocabulary: Comments with always the same words are detected by LinkedIn as less authentic. 4. Not asking open questions: Closed questions (yes/no) limit depth. Prioritize questions that invite development.Related terms
See also: Dwell Time, Comment Quality vs Quantity, Comment Strategy, LinkedIn Engagement RateFAQ
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