Dwell Time (Definition)

Dwell time is the time users spend reading your LinkedIn post and its comment thread. Longer dwell time signals to LinkedIn's algorithm that your content is valuable and deserves to be shown to more people.

Why it matters

LinkedIn uses dwell time as a key signal: content that holds attention gets better visibility and can create a positive snowball effect in the algorithm.

Example

A post with an average dwell time of 45 seconds performs better than a post with a 5-second dwell time. This indicates users take time to read your content in depth, which is a strong signal for LinkedIn. Long, structured posts with line breaks, lists, and questions generally generate higher dwell time than short, dense posts.

Common mistakes

1. Creating content that's too dense: Paragraphs that are too long without line breaks discourage reading and reduce dwell time. 2. Ignoring structure: Poorly structured content is hard to read and reduces dwell time. Use line breaks, lists, and short paragraphs. 3. Not encouraging comment reading: If users only read your post without exploring comments, overall dwell time is reduced. 4. Publishing superficial content: Content that doesn't add value doesn't hold attention and generates low dwell time.

Related terms

See also: Conversation Depth, Dwell-Time Optimization, LinkedIn Engagement Rate, Comment Strategy

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