LinkedIn Engagement Rate (Definition)

LinkedIn engagement rate is the ratio of interactions (likes, comments, shares) to impressions on a post. It indicates how engaging your content is for your audience.

Why it matters

In 2026, LinkedIn uses engagement rate as a key signal to determine your posts' visibility. A high rate means your content resonates with your audience, which pushes the algorithm to show it to more people. Agencies average around 3.7% LinkedIn engagement rate in 2026. A rate above 5% is considered excellent, while a rate below 1% indicates your content isn't connecting with your audience.

Example

Imagine you publish a post that generates:
  • 1000 impressions
  • 50 likes
  • 20 comments
  • 5 shares
Your engagement rate = (50 + 20 + 5) / 1000 = 7.5% This is an excellent result that should boost the visibility of your future posts.

Common mistakes

1. Focusing only on likes: Comments and shares carry more weight in LinkedIn's algorithm. A post with 10 quality comments is better than a post with 100 likes. 2. Ignoring interaction quality: LinkedIn penalizes generic interactions ("Great post!", "👍"). Prioritize thoughtful comments that spark conversations. 3. Comparing your rate to different industries: An engagement rate of 2% can be excellent in some sectors (technical B2B) but low in others (digital marketing). 4. Publishing without strategy: Publishing randomly without analyzing which content types generate the most engagement limits your results.

Related terms

See also: LinkedIn Impressions, LinkedIn Reach, Conversation Depth, Dwell Time, Comment Strategy

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