Dwell-Time Optimization (Definition)

Dwell-time optimization involves encouraging readers to stay longer on your LinkedIn post by using clear structure, line breaks, and longer-form posts. LinkedIn's algorithm rewards posts with high dwell time.

Why it matters

In 2026, dwell time is one of LinkedIn's algorithm's most important signals. A post with high dwell time indicates your content is valuable and deserves amplification. Dwell-time optimization can significantly improve your visibility. Well-structured posts that hold attention generate better organic reach.

Example

A post optimized for dwell time:
  • Uses frequent line breaks
  • Structures content with lists
  • Asks questions that invite reflection
  • Includes concrete examples
  • Encourages reading comments
This type of post generates an average dwell time of 45+ seconds, which is excellent for LinkedIn's algorithm.

Common mistakes

1. Creating content that's too dense: Paragraphs that are too long without line breaks discourage reading and reduce dwell time. 2. Ignoring structure: Poorly structured content is hard to read. Use line breaks, lists, and short paragraphs. 3. Not encouraging comment reading: If users only read your post without exploring comments, overall dwell time is reduced. 4. Publishing superficial content: Content that doesn't add value doesn't hold attention and generates low dwell time.

Related terms

See also: Dwell Time, Conversation Depth, Comment Strategy, LinkedIn Engagement Rate

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