Content Curation LinkedIn (Definition)

Content curation involves selecting and sharing relevant content created by others to provide value to your audience while affirming your sector monitoring. On LinkedIn, content curation allows maintaining a regular presence without constantly creating original content.

Why it matters

Curation keeps you present without creating everything from scratch: share relevant content, add your perspective, and position your expertise. Especially useful for busy professionals who want to maintain visibility.

Example

A growth marketing consultant practices content curation by:
  • Sharing a relevant article from their sector with a 100+ word comment that adds their perspective
  • Referencing an interesting case study with their own insights
  • Sharing a viral post with their analysis and personal experience
This approach allows them to publish 2-3 times per week without constantly creating original content, while providing value to their audience.

Common mistakes

1. Sharing without commenting: Sharing content without adding your perspective limits added value and engagement. 2. Not crediting sources: Sharing content without crediting the original author harms your credibility. 3. Sharing only curated content: Never creating original content limits your authority. Find a balance. 4. Ignoring relevance: Sharing content not relevant to your audience limits engagement.

Related terms

See also: LinkedIn Content Creator, Content Calendar, Comment Strategy, Thought Leadership

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