LinkedIn Hashtags (Definition)

LinkedIn hashtags are keywords prefixed with the # symbol that categorize content and are followable. By adding #LinkedIn to a post, a person can discover all other posts using it simply by clicking on it, which increases discoverability and visibility.

Why it matters

In 2026, LinkedIn hashtags are an effective way to increase your posts' discoverability. Users can follow hashtags relevant to their interests, meaning your posts can appear in their feed even if they don't follow you directly. Hashtags also help LinkedIn better understand your content's topic, which can improve your visibility in search results and the feed.

Example

A SaaS marketing consultant publishes a post with hashtags:
  • #SaaSMarketing
  • #GrowthMarketing
  • #LinkedInStrategy
Users who follow these hashtags will see this post in their feed, even if they're not connected to the consultant. This significantly increases organic reach.

Common mistakes

1. Using too many hashtags: Adding 10+ hashtags per post can seem spammy and reduce engagement. Prioritize 3-5 relevant hashtags. 2. Using overly generic hashtags: Hashtags like #marketing or #business are too broad and ineffective. Prioritize hashtags specific to your niche. 3. Ignoring trending hashtags: Not following trending hashtags in your sector limits your visibility. 4. Not varying hashtags: Always using the same hashtags limits your discoverability. Vary according to content.

Related terms

See also: Organic Reach, LinkedIn Feed, LinkedIn Algorithm, LinkedIn Visibility

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