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LinkedIn Post Templates Library

24 tested and optimized post structures to maximize LinkedIn engagement. Choose a template, customize it and publish in minutes.

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Available templates24 templates

Classic bullet list

Simple and effective structure to share multiple tips or ideas

Listicles
[Numbered hook]

[Point 1]
↳ [Short explanation]

[Point 2]
↳ [Short explanation]

[Point 3]
↳ [Short explanation]

[Point 4]
↳ [Short explanation]

[Point 5]
↳ [Short explanation]

[CTA or question to engage]
Concrete example

5 mistakes killing your LinkedIn credibility: 1. Blurry or too casual profile photo ↳ You have 3 seconds to make a good impression 2. Generic headline ("Entrepreneur") ↳ Say what you DO, not what you ARE 3. About section filled with buzzwords ↳ "Passionate, innovative, creative" = 0 differentiation 4. Accepting all invitations indiscriminately ↳ Your network = your professional capital 5. Posting without strategy or consistency ↳ The algorithm rewards consistency Which mistake have you made?

Reverse framing list

Start with negative context before giving solutions

Listicles
[Shocking stat or negative finding]

Here are [X] solutions nobody tells you:

→ [Solution 1]
[1-2 lines of explanation]

→ [Solution 2]
[1-2 lines of explanation]

→ [Solution 3]
[1-2 lines of explanation]

[Conclusion: perspective shift]

Which one are you already applying?
Concrete example

87% of LinkedIn posts get less than 10 interactions. Here are 4 techniques top creators use (but never share): → The 3-word max hook Attention on LinkedIn < 1.3 seconds. Start STRONG. → The strategic white line A space every 2-3 lines = +47% complete read. → The invisible CTA Ask a closed question (yes/no) rather than open. → The morning + evening repost Your audience doesn't connect all at the same time. Virality isn't luck. It's method. Which one are you already applying?

Time progression list

Chronological structure (before/after, steps, evolution)

Listicles
[Duration] ago, [negative initial situation].

Today, [measurable positive result].

Here are the [X] exact steps I followed:

Step 1: [Action]
→ [Result or learning]

Step 2: [Action]
→ [Result or learning]

Step 3: [Action]
→ [Result or learning]

[Conclusion: what it changes today]

Which step will you apply first?
Concrete example

6 months ago, my LinkedIn posts had 12 views on average. Today, I regularly exceed 10,000 views. Here are the 4 exact steps I followed: Step 1: I stopped "sharing thoughts" → Nobody wants to read your morning musings. Provide VALUE. Step 2: I created a daily note-taking system → Every conversation = 3 post ideas minimum. Step 3: I posted 5 days/week for 90 days → The algorithm rewards consistency, not occasional genius. Step 4: I analyzed my 20 best posts → Patterns = short hooks + white lines + final question. LinkedIn growth isn't mysterious. It's systematic. Which step will you apply first?

Failure → Lesson → Transformation

Tell a costly mistake and the lesson learned

Stories
[Context: initial situation]

I made [precise mistake].

[Measurable negative consequence]

That day, I understood [key insight].

[What I do differently now]

[Measurable result or change]

[Universal lesson applicable to reader]

Have you experienced this?
Concrete example

2019. My first product launch. I spent 6 months building the "perfect solution". Zero tested clients. Zero real feedback. Just my assumptions. Launch: 3 sales. €11,000 invested. Product abandoned 2 months later. That day, I understood: the market doesn't care about your vision. It wants to solve ITS problems, not admire YOUR solution. Now, I sell BEFORE building. → 50 client conversations → Pre-sales to validate → MVP in 3 weeks max My last launch: 43 clients in 10 days. Same budget. The difference? I built what the market WANTED, not what I THOUGHT it wanted. Have you experienced this?

Day in the life (Behind the scenes)

Show the backstage of a professional situation

Stories
[Time] — [Opening scene]

[Time] — [Key event]

[Time] — [Twist or difficulty]

[Time] — [Resolution]

What nobody sees behind [visible result]:
→ [Reality 1]
→ [Reality 2]
→ [Reality 3]

[Lesson or universal truth]

What's YOUR reality?
Concrete example

6:30 AM — Wake up. Coffee. Inbox: 47 unread messages. 7:00 AM — Unhappy client. The deliverable doesn't match his expectations (even though we validated together). 9:00 AM — Emergency call. We redo everything. I postpone 3 other projects. 2:00 PM — New brief validated. Starting from scratch. 6:30 PM — Final delivery. Delighted client. "Exactly what I wanted!". What nobody sees behind a "successful project": → 2 short nights → 1 sacrificed weekend → 4h of unbilled meetings → 0 public thanks Instagram entrepreneurship vs real life. Success is 10% strategy and 90% ability to endure. What's YOUR reality?

Revealing dialogue

Reconstruct a memorable conversation

Stories
Yesterday's conversation with [person]:

[Person]: "[Question or statement]"

Me: "[Short answer]"

[Person]: "[Surprised reaction]"

Me: "[Developed explanation]"

[Silence or emotional reaction]

This conversation sums up everything wrong with [common belief].

[Development of the real lesson]

[Question to reader]
Concrete example

Yesterday's conversation with a potential client: Him: "Your offer is 3× more expensive than your competitors. Why?" Me: "Because we're not selling the same thing." Him: "Really? It's the same deliverable though." Me: "They sell you 10h of work. I sell you 10 years of avoided mistakes." [Silence] This conversation sums up everything wrong with the race to the bottom. You don't sell TIME. You sell TRANSFORMATION. A junior can spend 40h on a project. An expert does the same in 4h... and it's 10× more effective. The difference? Expertise. Do you sell time or value?

Step-by-step actionable guide

Concrete tutorial with immediate actions

How-to
How to [precise goal] in [duration]:

1️⃣ [Step 1: precise action]
[Explanation + why it's important]

2️⃣ [Step 2: precise action]
[Explanation + why it's important]

3️⃣ [Step 3: precise action]
[Explanation + why it's important]

4️⃣ [Step 4: precise action]
[Explanation + why it's important]

[Bonus tip or mistake to avoid]

Who's testing today?
Concrete example

How to write a viral LinkedIn post in 15 minutes: 1️⃣ Start with the end Write your CTA (final question) first. It clarifies your goal. 2️⃣ Find your hook in 3 words max "Yesterday, I..." "Nobody..." "In 2019..." Attention < 1.3 seconds on LinkedIn. 3️⃣ Structure in 2-3 line blocks A white line every 2-3 lines = +47% complete read. 4️⃣ Add bullets or numbered emojis It makes the post scannable. People read diagonally. 5️⃣ Read out loud If it sounds complicated orally, simplify. Fatal mistake: writing like a blog post. LinkedIn = conversation, not essay. Who's testing today?

Framework or methodology

Share a reproducible system

How-to
I use [framework name] for [result].

Here's how it works:

✦ [Pillar 1: name]
[Short explanation]
→ Concrete example

✦ [Pillar 2: name]
[Short explanation]
→ Concrete example

✦ [Pillar 3: name]
[Short explanation]
→ Concrete example

[Result when you apply all 3]

Which pillar are you missing most?
Concrete example

I use the V.I.P. framework for my LinkedIn posts. +12K subscribers in 8 months. 80% of my posts > 5K views. Here's how it works: ✦ V = Vulnerability Share your failures, not just successes. → Example: "I lost €15K on this launch" performs 4× better than "I made €30K". ✦ I = Actionable Insight No theoretical blabla. A concrete action. → Example: "Post 5 days/week" > "Be consistent". ✦ P = Measured Provocation Challenge a common belief (with respect). → Example: "Networking is overrated" generates +230% comments. Result: → Engagement × 3 → Organic shares × 5 → DM conversations × 7 Which pillar are you missing most?

Before/After with method

Show transformation and how to reproduce it

How-to
BEFORE:
→ [Problem 1]
→ [Problem 2]
→ [Problem 3]

AFTER:
→ [Result 1]
→ [Result 2]
→ [Result 3]

What changed:

[Action 1: detail]
[Action 2: detail]
[Action 3: detail]

[Metric or final result]

Do you want the same result?
Concrete example

BEFORE (my LinkedIn posts in January 2024): → 200 views on average → 5 likes → 0 comment → 0 conversion AFTER (my posts in February 2025): → 8,500 views on average → 180+ interactions → 15-20 comments per post → 12 direct clients/month What changed: 1. I stopped talking about ME → 80% of my posts = solving ONE precise problem for my audience. 2. I split my posts into micro-chunks → White line every 2-3 lines. Zero walls of text. 3. I posted at the same times (8am & 6pm) → The algorithm rewards consistency. Result: ×42 visibility. ×36 engagement. ×12 clients. Do you want the same result?

Provocative question

Challenge a belief with a strong question

Questions
[Provocative question]

[Development of paradox or counter-argument]

[Concrete example 1]
[Concrete example 2]
[Concrete example 3]

[Answer or position taking]

[Closing question for engagement]
Concrete example

Do you really need to post every day on LinkedIn? Everyone says "yes, consistency is key". But nobody talks about this: → 90% of creators posting 7 days/week see engagement plummet after 3 months. → Top LinkedIn creators post 3-4×/week MAX. → Gary Vee himself says: "Document, don't create" ≠ "Spam your audience". The real question: does EVERY post bring value? One mediocre daily post < 3 excellent posts per week. The algorithm rewards ENGAGEMENT, not FREQUENCY. Which strategy do you prefer: quantity or quality?

Professional dilemma

Pose a difficult choice to create debate

Questions
Situation:

[Short description of a professional dilemma]

Option A: [Choice 1]
→ [Advantage]
→ [Disadvantage]

Option B: [Choice 2]
→ [Advantage]
→ [Disadvantage]

[Your sharp opinion]

And you, what do you choose?
Concrete example

Situation: You have 2h/day to develop your LinkedIn presence. Option A: Create original content → You build your Personal Brand → But the algorithm takes 6-12 months to take off Option B: Comment under big accounts → You're visible immediately → But you remain "the audience" of another Most people choose A and quit after 3 months. Me? I do 70% option B + 30% option A for 6 months. Then I reverse. Result: 3× faster growth + solid network. And you, what do you choose?

Questioning a common practice

Question an accepted professional habit

Questions
Everyone does [common practice].

But is it really effective?

[Argument against 1]
[Argument against 2]
[Argument against 3]

[Alternative you propose]

[Measurable result]

Do you agree or not at all?
Concrete example

Everyone optimizes their LinkedIn profile. But is it really your #1 priority? Here's why it's overrated: → A perfect profile without content = 0 visibility → LinkedIn doesn't promote profiles, it promotes POSTS → 95% of your visitors come from a viral post, not a search The alternative: Spend 10% of your time on your profile. 90% on content creation. One post that hits > 6 months of SEO optimization. My profile was "average" for 8 months. I still gained 9K subscribers thanks to my posts. Do you agree or not at all?

Shocking stat + explanation

Surprising data followed by actionable insight

Stats & Insights
[Shocking statistic]

[Rephrasing to amplify surprise]

Why?

→ [Reason 1]
→ [Reason 2]
→ [Reason 3]

[What it means concretely for the reader]

[Action to take]

Did you know that?
Concrete example

87% of LinkedIn posts get less than 10 interactions. In other words: if your post exceeds 10 likes, you're already in the top 13%. Why is this number so low? → 70% of LinkedIn users NEVER post → Among those who post, 80% quit after 5 posts → The algorithm favors the 3% of consistent creators What it means for you: You DON'T need to be excellent. You just need to be CONSISTENT. 3 average posts/week for 90 days > 1 "perfect" post per month. The algorithm rewards consistency, not genius. Did you know that?

Revealing numbered comparison

Put two data points in perspective to create insight

Stats & Insights
[Data A] vs [Data B]

The difference is mind-blowing.

[Explanation of contrast]

What it reveals:

[Insight 1: hidden truth]
[Insight 2: practical implication]
[Insight 3: opportunity]

[Concrete action to apply]

Does it change your view?
Concrete example

LinkedIn posts with emojis: 17% more engagement. LinkedIn posts with white line every 2-3 lines: +47% complete read. The difference is mind-blowing. Why does it work? The brain processes information visually BEFORE text. A compact post = wall of text = instant scroll. An airy post = feeling of ease = reading. What it reveals: → The form (visual structure) matters more than the substance (your message) → People read diagonally, not line by line → A good LinkedIn post looks like a Twitter thread, not an article Concrete action: Before publishing, scroll your post in 2 seconds. If it looks like a wall, add spaces. Does it change your view?

Surprising trend

Reveal counter-intuitive market evolution

Stats & Insights
In [year], [past situation].

In [current year], [totally different current situation].

+[percentage] in [duration].

[Analysis of this change]

What it means for [profession/sector]:

1. [Implication 1]
2. [Implication 2]
3. [Implication 3]

[Strategic advice]

Did you see it coming?
Concrete example

In 2020, LinkedIn = recruitment platform. In 2025, LinkedIn = content platform. +340% active creators in 5 years. What changed: → The algorithm now favors native posts > external links → Carousels perform 3× better than links → "Influential" profiles exceed company pages in reach What it means for you: 1. Your resume on LinkedIn is no longer enough → Without content, you're invisible. 2. Opportunities come from posts, not applications → 73% of recruiters check your LinkedIn activity before contacting you. 3. Personal Branding beats SEO → A viral post brings you + leads than a website. Stop optimizing your profile. Start creating content. Did you see it coming?

Problem + Solution in 3 steps

Identify a pain point and give the resolution

Problem/Solution
The problem:

[Description of common problem]

[Consequence if not solved]

The solution in 3 steps:

[Step 1: action]
→ [Why it works]

[Step 2: action]
→ [Why it works]

[Step 3: action]
→ [Why it works]

[Expected result]

Who's applying today?
Concrete example

The problem: You've been posting on LinkedIn for 3 months. Result: 50 views per post, 3 likes, 0 comments. If you don't change anything, the algorithm will bury you forever. The solution in 3 steps: 1. Stop talking about yourself → Nobody connects on LinkedIn to read your diary. Talk about YOUR AUDIENCE's problems. 2. Structure your posts visually → White line every 2-3 lines. Bullets, emojis, numbers. Makes the post scannable in 3 seconds. 3. ALWAYS finish with a question → The algorithm boosts posts with comments. A question = +65% chance of engagement. Expected result: Engagement ×3 from week 2. Who's applying today?

Symptom → Diagnosis → Remedy

Medical approach to professional problem

Problem/Solution
Symptom:
[Description of what people feel]

Diagnosis:
[The real underlying cause]

[Common mistake: what people do]

Remedy:

✓ [Solution 1]
✓ [Solution 2]
✓ [Solution 3]

[Result after application]

Do you recognize the symptoms?
Concrete example

Symptom: You spend 2h writing a LinkedIn post. Result: 30 views, 2 likes. You wonder if "LinkedIn still works". Diagnosis: Your problem isn't LinkedIn. It's your post structure. Common mistake: writing like a blog post. → Long paragraphs → Too slow intro → No visual virality Remedy: ✓ Hook in 1 line (max 8 words) ✓ Blocks of 2-3 lines MAX ✓ Final question for engagement Apply this on your next post. Result after 1 week: → Views ×4 minimum → Engagement ×3 → Algorithm finally boosting you Do you recognize the symptoms?

Amplified problem + New perspective

Show that the problem is deeper than thought

Problem/Solution
You think your problem is [X].

But in reality, it's [Y].

[Explanation of real problem]

[Example illustrating the difference]

What most people do:
→ [Mistake 1]
→ [Mistake 2]

What to do instead:
→ [Real solution 1]
→ [Real solution 2]

[Result of perspective change]

Changes everything, doesn't it?
Concrete example

You think your problem is "I don't have enough followers". But in reality, it's "I don't convert my audience". I've seen accounts with 500 followers generate €10K/month. And accounts with 50K followers make €0. The difference? Engagement. What most people do: → Chase followers → Post without strategy → Ignore comments What to do instead: → Reply to EVERY comment within 2h → Create content that SOLVES a precise problem → Build 1-to-1 relationship in DM Result: 500 true fans > 50,000 passive spectators. Changes everything, doesn't it?

Costly failure + Lesson

Tell a mistake to prevent others from reproducing it

Lessons Learned
I [action / decision].

[Measurable catastrophic result]

What I should have done:

→ [Lesson 1]
→ [Lesson 2]
→ [Lesson 3]

What I learned:

[Main insight applicable universally]

[Actionable advice for reader]

Don't make the same mistake.
Concrete example

I ignored comments on my posts for 6 months. Result: dead algorithm, engagement divided by 4, 0 conversion. What I should have done: → Reply within 2h (algorithm boosts posts with early interactions) → Create real conversations, not just "thanks" → Use comments to identify my next posts What I learned: LinkedIn isn't a blog. It's a SOCIAL network. If you don't socialize (= comments), the algorithm punishes you. 1 post + 10 comment replies > 2 posts without interaction. Don't make the same mistake.

Late realization

What you wish you knew earlier

Lessons Learned
It took me [duration] to understand this:

[Counter-intuitive truth]

[Development: why it's important]

Concrete example:

[Situation before]
[Change action]
[Situation after]

[Metric or result]

I wish I knew it earlier.
You know it now.
Concrete example

It took me 2 years to understand this: People don't follow your journey. They follow your TRANSFORMATION. Nobody wants to read "Today I launched X". Everyone wants to read "Here's how I went from Y to Z". Concrete example: Before: "I'm launching my LinkedIn training" → 12 likes After: "6 months ago, 0 clients. Today, €40K/month. Here's how" → 340 likes, 28 comments, 15 shares The difference? The TRANSFORMATION. Result: +520% engagement. I wish I knew it earlier. You know it now.

3 lessons learned the hard way

Condensed learnings from difficult experiences

Lessons Learned
[X] lessons learned after [duration/event]:

1. [Lesson 1 in one sentence]
→ [Short explanation]
[Example or consequence]

2. [Lesson 2 in one sentence]
→ [Short explanation]
[Example or consequence]

3. [Lesson 3 in one sentence]
→ [Short explanation]
[Example or consequence]

[Conclusion: what it changes today]

Which lesson resonates most?
Concrete example

3 lessons learned after 18 months of LinkedIn content creation: 1. Consistency beats talent → I've seen "average" posts explode just because the creator posted 4×/week. The algorithm rewards consistency, not occasional genius. 2. One comment is worth 10 likes → The algorithm boosts posts with conversations. 1 post + 15 comments > 3 posts with 50 likes each. 3. Your "worst" posts reveal your true voice → "Imperfect" posts (vulnerable, cash, spontaneous) perform 3× better than "polished" posts. What it changes today: I no longer seek perfection. I seek connection. Which lesson resonates most?

Unpopular opinion (but true)

Take a strong position against common belief

Controversial
Unpopular opinion:

[Provocative statement]

[Expected reaction: "But everyone says..."]

Here's why it's wrong:

→ [Argument 1 + proof]
→ [Argument 2 + proof]
→ [Argument 3 + proof]

[Conclusion reinforcing your position]

[Question for engagement]

Agree or disagree?
Concrete example

Unpopular opinion: Networking is overrated. "But everyone says networking is 80% of success!" Here's why it's wrong: → I have 12K LinkedIn contacts. 95% never brought me a single opportunity. → My 3 best clients come from viral posts, not DM networking. → Spending 5h at networking events < publishing 1 viral post reaching 50K people. The truth: Content beats contact. 1 post that resonates > 100 networking coffees. Your network grows AUTOMATICALLY when your content brings value. Agree or disagree?

Questioning a myth

Dismantle a received idea with evidence

Controversial
Myth: [popular belief]

Reality: [opposite truth]

The proof:

[Data 1]
[Data 2]
[Data 3]

Why does this myth persist?

[Psychological or social explanation]

[What to do instead]

Who dares to question it?
Concrete example

Myth: You must post every day on LinkedIn. Reality: Frequency kills more accounts than it grows. The proof: → Internal LinkedIn study: 3-4 posts/week = optimal engagement rate → Top creators (50K+ subscribers) post on average 3.2×/week → Posting daily without value = algorithm penalizes you Why does this myth persist? Because people confuse activity and results. What to do instead: → 3 excellent posts/week > 7 average posts → Spend 70% of time on engagement (comments), 30% on creation Who dares to question it?

Brutal truth nobody dares to say

Cash statement that makes you think

Controversial
Nobody will tell you, so I will:

[Brutal truth]

[Why it's hard to hear]

Concrete examples:

→ [Case 1]
→ [Case 2]
→ [Case 3]

[Message of hope or concrete action]

It stings, but it's true.

Are you ready to accept it?
Concrete example

Nobody will tell you, so I will: Your LinkedIn content isn't invisible because "the algorithm is broken". It's invisible because it's boring. Hard to hear? Yes. True? Absolutely. Concrete examples: → You talk about YOU instead of solving YOUR AUDIENCE's problems → Your posts look like blog posts (= instant scroll) → You don't engage (= algorithm ignores you) The good news: It's fixable. 1. Stop the "me me me" → speak to your audience 2. Visual structure: white line every 2-3 lines 3. Comment on 10 posts/day before publishing yours It stings, but it's true. Are you ready to accept it?

Tips for using these templates

  • Never copy a template word for word. Adapt it to your voice, your sector and your audience.
  • Structure is more important than words. Respect the blocks (hook, development, CTA) but personalize the content.
  • Test 3-4 different categories to identify what resonates most with your audience.
  • Keep track of your performing posts to create your own personalized templates.
  • Combine multiple templates: a "Question" hook + a "How-to" body + a "Story" conclusion.