LinkedIn Post Templates Library
24 tested and optimized post structures to maximize LinkedIn engagement. Choose a template, customize it and publish in minutes.
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Available templates24 templates
Classic bullet list
Simple and effective structure to share multiple tips or ideas
[Numbered hook] [Point 1] ↳ [Short explanation] [Point 2] ↳ [Short explanation] [Point 3] ↳ [Short explanation] [Point 4] ↳ [Short explanation] [Point 5] ↳ [Short explanation] [CTA or question to engage]
5 mistakes killing your LinkedIn credibility: 1. Blurry or too casual profile photo ↳ You have 3 seconds to make a good impression 2. Generic headline ("Entrepreneur") ↳ Say what you DO, not what you ARE 3. About section filled with buzzwords ↳ "Passionate, innovative, creative" = 0 differentiation 4. Accepting all invitations indiscriminately ↳ Your network = your professional capital 5. Posting without strategy or consistency ↳ The algorithm rewards consistency Which mistake have you made?
Reverse framing list
Start with negative context before giving solutions
[Shocking stat or negative finding] Here are [X] solutions nobody tells you: → [Solution 1] [1-2 lines of explanation] → [Solution 2] [1-2 lines of explanation] → [Solution 3] [1-2 lines of explanation] [Conclusion: perspective shift] Which one are you already applying?
87% of LinkedIn posts get less than 10 interactions. Here are 4 techniques top creators use (but never share): → The 3-word max hook Attention on LinkedIn < 1.3 seconds. Start STRONG. → The strategic white line A space every 2-3 lines = +47% complete read. → The invisible CTA Ask a closed question (yes/no) rather than open. → The morning + evening repost Your audience doesn't connect all at the same time. Virality isn't luck. It's method. Which one are you already applying?
Time progression list
Chronological structure (before/after, steps, evolution)
[Duration] ago, [negative initial situation]. Today, [measurable positive result]. Here are the [X] exact steps I followed: Step 1: [Action] → [Result or learning] Step 2: [Action] → [Result or learning] Step 3: [Action] → [Result or learning] [Conclusion: what it changes today] Which step will you apply first?
6 months ago, my LinkedIn posts had 12 views on average. Today, I regularly exceed 10,000 views. Here are the 4 exact steps I followed: Step 1: I stopped "sharing thoughts" → Nobody wants to read your morning musings. Provide VALUE. Step 2: I created a daily note-taking system → Every conversation = 3 post ideas minimum. Step 3: I posted 5 days/week for 90 days → The algorithm rewards consistency, not occasional genius. Step 4: I analyzed my 20 best posts → Patterns = short hooks + white lines + final question. LinkedIn growth isn't mysterious. It's systematic. Which step will you apply first?
Failure → Lesson → Transformation
Tell a costly mistake and the lesson learned
[Context: initial situation] I made [precise mistake]. [Measurable negative consequence] That day, I understood [key insight]. [What I do differently now] [Measurable result or change] [Universal lesson applicable to reader] Have you experienced this?
2019. My first product launch. I spent 6 months building the "perfect solution". Zero tested clients. Zero real feedback. Just my assumptions. Launch: 3 sales. €11,000 invested. Product abandoned 2 months later. That day, I understood: the market doesn't care about your vision. It wants to solve ITS problems, not admire YOUR solution. Now, I sell BEFORE building. → 50 client conversations → Pre-sales to validate → MVP in 3 weeks max My last launch: 43 clients in 10 days. Same budget. The difference? I built what the market WANTED, not what I THOUGHT it wanted. Have you experienced this?
Day in the life (Behind the scenes)
Show the backstage of a professional situation
[Time] — [Opening scene] [Time] — [Key event] [Time] — [Twist or difficulty] [Time] — [Resolution] What nobody sees behind [visible result]: → [Reality 1] → [Reality 2] → [Reality 3] [Lesson or universal truth] What's YOUR reality?
6:30 AM — Wake up. Coffee. Inbox: 47 unread messages. 7:00 AM — Unhappy client. The deliverable doesn't match his expectations (even though we validated together). 9:00 AM — Emergency call. We redo everything. I postpone 3 other projects. 2:00 PM — New brief validated. Starting from scratch. 6:30 PM — Final delivery. Delighted client. "Exactly what I wanted!". What nobody sees behind a "successful project": → 2 short nights → 1 sacrificed weekend → 4h of unbilled meetings → 0 public thanks Instagram entrepreneurship vs real life. Success is 10% strategy and 90% ability to endure. What's YOUR reality?
Revealing dialogue
Reconstruct a memorable conversation
Yesterday's conversation with [person]: [Person]: "[Question or statement]" Me: "[Short answer]" [Person]: "[Surprised reaction]" Me: "[Developed explanation]" [Silence or emotional reaction] This conversation sums up everything wrong with [common belief]. [Development of the real lesson] [Question to reader]
Yesterday's conversation with a potential client: Him: "Your offer is 3× more expensive than your competitors. Why?" Me: "Because we're not selling the same thing." Him: "Really? It's the same deliverable though." Me: "They sell you 10h of work. I sell you 10 years of avoided mistakes." [Silence] This conversation sums up everything wrong with the race to the bottom. You don't sell TIME. You sell TRANSFORMATION. A junior can spend 40h on a project. An expert does the same in 4h... and it's 10× more effective. The difference? Expertise. Do you sell time or value?
Step-by-step actionable guide
Concrete tutorial with immediate actions
How to [precise goal] in [duration]: 1️⃣ [Step 1: precise action] [Explanation + why it's important] 2️⃣ [Step 2: precise action] [Explanation + why it's important] 3️⃣ [Step 3: precise action] [Explanation + why it's important] 4️⃣ [Step 4: precise action] [Explanation + why it's important] [Bonus tip or mistake to avoid] Who's testing today?
How to write a viral LinkedIn post in 15 minutes: 1️⃣ Start with the end Write your CTA (final question) first. It clarifies your goal. 2️⃣ Find your hook in 3 words max "Yesterday, I..." "Nobody..." "In 2019..." Attention < 1.3 seconds on LinkedIn. 3️⃣ Structure in 2-3 line blocks A white line every 2-3 lines = +47% complete read. 4️⃣ Add bullets or numbered emojis It makes the post scannable. People read diagonally. 5️⃣ Read out loud If it sounds complicated orally, simplify. Fatal mistake: writing like a blog post. LinkedIn = conversation, not essay. Who's testing today?
Framework or methodology
Share a reproducible system
I use [framework name] for [result]. Here's how it works: ✦ [Pillar 1: name] [Short explanation] → Concrete example ✦ [Pillar 2: name] [Short explanation] → Concrete example ✦ [Pillar 3: name] [Short explanation] → Concrete example [Result when you apply all 3] Which pillar are you missing most?
I use the V.I.P. framework for my LinkedIn posts. +12K subscribers in 8 months. 80% of my posts > 5K views. Here's how it works: ✦ V = Vulnerability Share your failures, not just successes. → Example: "I lost €15K on this launch" performs 4× better than "I made €30K". ✦ I = Actionable Insight No theoretical blabla. A concrete action. → Example: "Post 5 days/week" > "Be consistent". ✦ P = Measured Provocation Challenge a common belief (with respect). → Example: "Networking is overrated" generates +230% comments. Result: → Engagement × 3 → Organic shares × 5 → DM conversations × 7 Which pillar are you missing most?
Before/After with method
Show transformation and how to reproduce it
BEFORE: → [Problem 1] → [Problem 2] → [Problem 3] AFTER: → [Result 1] → [Result 2] → [Result 3] What changed: [Action 1: detail] [Action 2: detail] [Action 3: detail] [Metric or final result] Do you want the same result?
BEFORE (my LinkedIn posts in January 2024): → 200 views on average → 5 likes → 0 comment → 0 conversion AFTER (my posts in February 2025): → 8,500 views on average → 180+ interactions → 15-20 comments per post → 12 direct clients/month What changed: 1. I stopped talking about ME → 80% of my posts = solving ONE precise problem for my audience. 2. I split my posts into micro-chunks → White line every 2-3 lines. Zero walls of text. 3. I posted at the same times (8am & 6pm) → The algorithm rewards consistency. Result: ×42 visibility. ×36 engagement. ×12 clients. Do you want the same result?
Provocative question
Challenge a belief with a strong question
[Provocative question] [Development of paradox or counter-argument] [Concrete example 1] [Concrete example 2] [Concrete example 3] [Answer or position taking] [Closing question for engagement]
Do you really need to post every day on LinkedIn? Everyone says "yes, consistency is key". But nobody talks about this: → 90% of creators posting 7 days/week see engagement plummet after 3 months. → Top LinkedIn creators post 3-4×/week MAX. → Gary Vee himself says: "Document, don't create" ≠ "Spam your audience". The real question: does EVERY post bring value? One mediocre daily post < 3 excellent posts per week. The algorithm rewards ENGAGEMENT, not FREQUENCY. Which strategy do you prefer: quantity or quality?
Professional dilemma
Pose a difficult choice to create debate
Situation: [Short description of a professional dilemma] Option A: [Choice 1] → [Advantage] → [Disadvantage] Option B: [Choice 2] → [Advantage] → [Disadvantage] [Your sharp opinion] And you, what do you choose?
Situation: You have 2h/day to develop your LinkedIn presence. Option A: Create original content → You build your Personal Brand → But the algorithm takes 6-12 months to take off Option B: Comment under big accounts → You're visible immediately → But you remain "the audience" of another Most people choose A and quit after 3 months. Me? I do 70% option B + 30% option A for 6 months. Then I reverse. Result: 3× faster growth + solid network. And you, what do you choose?
Questioning a common practice
Question an accepted professional habit
Everyone does [common practice]. But is it really effective? [Argument against 1] [Argument against 2] [Argument against 3] [Alternative you propose] [Measurable result] Do you agree or not at all?
Everyone optimizes their LinkedIn profile. But is it really your #1 priority? Here's why it's overrated: → A perfect profile without content = 0 visibility → LinkedIn doesn't promote profiles, it promotes POSTS → 95% of your visitors come from a viral post, not a search The alternative: Spend 10% of your time on your profile. 90% on content creation. One post that hits > 6 months of SEO optimization. My profile was "average" for 8 months. I still gained 9K subscribers thanks to my posts. Do you agree or not at all?
Shocking stat + explanation
Surprising data followed by actionable insight
[Shocking statistic] [Rephrasing to amplify surprise] Why? → [Reason 1] → [Reason 2] → [Reason 3] [What it means concretely for the reader] [Action to take] Did you know that?
87% of LinkedIn posts get less than 10 interactions. In other words: if your post exceeds 10 likes, you're already in the top 13%. Why is this number so low? → 70% of LinkedIn users NEVER post → Among those who post, 80% quit after 5 posts → The algorithm favors the 3% of consistent creators What it means for you: You DON'T need to be excellent. You just need to be CONSISTENT. 3 average posts/week for 90 days > 1 "perfect" post per month. The algorithm rewards consistency, not genius. Did you know that?
Revealing numbered comparison
Put two data points in perspective to create insight
[Data A] vs [Data B] The difference is mind-blowing. [Explanation of contrast] What it reveals: [Insight 1: hidden truth] [Insight 2: practical implication] [Insight 3: opportunity] [Concrete action to apply] Does it change your view?
LinkedIn posts with emojis: 17% more engagement. LinkedIn posts with white line every 2-3 lines: +47% complete read. The difference is mind-blowing. Why does it work? The brain processes information visually BEFORE text. A compact post = wall of text = instant scroll. An airy post = feeling of ease = reading. What it reveals: → The form (visual structure) matters more than the substance (your message) → People read diagonally, not line by line → A good LinkedIn post looks like a Twitter thread, not an article Concrete action: Before publishing, scroll your post in 2 seconds. If it looks like a wall, add spaces. Does it change your view?
Surprising trend
Reveal counter-intuitive market evolution
In [year], [past situation]. In [current year], [totally different current situation]. +[percentage] in [duration]. [Analysis of this change] What it means for [profession/sector]: 1. [Implication 1] 2. [Implication 2] 3. [Implication 3] [Strategic advice] Did you see it coming?
In 2020, LinkedIn = recruitment platform. In 2025, LinkedIn = content platform. +340% active creators in 5 years. What changed: → The algorithm now favors native posts > external links → Carousels perform 3× better than links → "Influential" profiles exceed company pages in reach What it means for you: 1. Your resume on LinkedIn is no longer enough → Without content, you're invisible. 2. Opportunities come from posts, not applications → 73% of recruiters check your LinkedIn activity before contacting you. 3. Personal Branding beats SEO → A viral post brings you + leads than a website. Stop optimizing your profile. Start creating content. Did you see it coming?
Problem + Solution in 3 steps
Identify a pain point and give the resolution
The problem: [Description of common problem] [Consequence if not solved] The solution in 3 steps: [Step 1: action] → [Why it works] [Step 2: action] → [Why it works] [Step 3: action] → [Why it works] [Expected result] Who's applying today?
The problem: You've been posting on LinkedIn for 3 months. Result: 50 views per post, 3 likes, 0 comments. If you don't change anything, the algorithm will bury you forever. The solution in 3 steps: 1. Stop talking about yourself → Nobody connects on LinkedIn to read your diary. Talk about YOUR AUDIENCE's problems. 2. Structure your posts visually → White line every 2-3 lines. Bullets, emojis, numbers. Makes the post scannable in 3 seconds. 3. ALWAYS finish with a question → The algorithm boosts posts with comments. A question = +65% chance of engagement. Expected result: Engagement ×3 from week 2. Who's applying today?
Symptom → Diagnosis → Remedy
Medical approach to professional problem
Symptom: [Description of what people feel] Diagnosis: [The real underlying cause] [Common mistake: what people do] Remedy: ✓ [Solution 1] ✓ [Solution 2] ✓ [Solution 3] [Result after application] Do you recognize the symptoms?
Symptom: You spend 2h writing a LinkedIn post. Result: 30 views, 2 likes. You wonder if "LinkedIn still works". Diagnosis: Your problem isn't LinkedIn. It's your post structure. Common mistake: writing like a blog post. → Long paragraphs → Too slow intro → No visual virality Remedy: ✓ Hook in 1 line (max 8 words) ✓ Blocks of 2-3 lines MAX ✓ Final question for engagement Apply this on your next post. Result after 1 week: → Views ×4 minimum → Engagement ×3 → Algorithm finally boosting you Do you recognize the symptoms?
Amplified problem + New perspective
Show that the problem is deeper than thought
You think your problem is [X]. But in reality, it's [Y]. [Explanation of real problem] [Example illustrating the difference] What most people do: → [Mistake 1] → [Mistake 2] What to do instead: → [Real solution 1] → [Real solution 2] [Result of perspective change] Changes everything, doesn't it?
You think your problem is "I don't have enough followers". But in reality, it's "I don't convert my audience". I've seen accounts with 500 followers generate €10K/month. And accounts with 50K followers make €0. The difference? Engagement. What most people do: → Chase followers → Post without strategy → Ignore comments What to do instead: → Reply to EVERY comment within 2h → Create content that SOLVES a precise problem → Build 1-to-1 relationship in DM Result: 500 true fans > 50,000 passive spectators. Changes everything, doesn't it?
Costly failure + Lesson
Tell a mistake to prevent others from reproducing it
I [action / decision]. [Measurable catastrophic result] What I should have done: → [Lesson 1] → [Lesson 2] → [Lesson 3] What I learned: [Main insight applicable universally] [Actionable advice for reader] Don't make the same mistake.
I ignored comments on my posts for 6 months. Result: dead algorithm, engagement divided by 4, 0 conversion. What I should have done: → Reply within 2h (algorithm boosts posts with early interactions) → Create real conversations, not just "thanks" → Use comments to identify my next posts What I learned: LinkedIn isn't a blog. It's a SOCIAL network. If you don't socialize (= comments), the algorithm punishes you. 1 post + 10 comment replies > 2 posts without interaction. Don't make the same mistake.
Late realization
What you wish you knew earlier
It took me [duration] to understand this: [Counter-intuitive truth] [Development: why it's important] Concrete example: [Situation before] [Change action] [Situation after] [Metric or result] I wish I knew it earlier. You know it now.
It took me 2 years to understand this: People don't follow your journey. They follow your TRANSFORMATION. Nobody wants to read "Today I launched X". Everyone wants to read "Here's how I went from Y to Z". Concrete example: Before: "I'm launching my LinkedIn training" → 12 likes After: "6 months ago, 0 clients. Today, €40K/month. Here's how" → 340 likes, 28 comments, 15 shares The difference? The TRANSFORMATION. Result: +520% engagement. I wish I knew it earlier. You know it now.
3 lessons learned the hard way
Condensed learnings from difficult experiences
[X] lessons learned after [duration/event]: 1. [Lesson 1 in one sentence] → [Short explanation] [Example or consequence] 2. [Lesson 2 in one sentence] → [Short explanation] [Example or consequence] 3. [Lesson 3 in one sentence] → [Short explanation] [Example or consequence] [Conclusion: what it changes today] Which lesson resonates most?
3 lessons learned after 18 months of LinkedIn content creation: 1. Consistency beats talent → I've seen "average" posts explode just because the creator posted 4×/week. The algorithm rewards consistency, not occasional genius. 2. One comment is worth 10 likes → The algorithm boosts posts with conversations. 1 post + 15 comments > 3 posts with 50 likes each. 3. Your "worst" posts reveal your true voice → "Imperfect" posts (vulnerable, cash, spontaneous) perform 3× better than "polished" posts. What it changes today: I no longer seek perfection. I seek connection. Which lesson resonates most?
Unpopular opinion (but true)
Take a strong position against common belief
Unpopular opinion: [Provocative statement] [Expected reaction: "But everyone says..."] Here's why it's wrong: → [Argument 1 + proof] → [Argument 2 + proof] → [Argument 3 + proof] [Conclusion reinforcing your position] [Question for engagement] Agree or disagree?
Unpopular opinion: Networking is overrated. "But everyone says networking is 80% of success!" Here's why it's wrong: → I have 12K LinkedIn contacts. 95% never brought me a single opportunity. → My 3 best clients come from viral posts, not DM networking. → Spending 5h at networking events < publishing 1 viral post reaching 50K people. The truth: Content beats contact. 1 post that resonates > 100 networking coffees. Your network grows AUTOMATICALLY when your content brings value. Agree or disagree?
Questioning a myth
Dismantle a received idea with evidence
Myth: [popular belief] Reality: [opposite truth] The proof: [Data 1] [Data 2] [Data 3] Why does this myth persist? [Psychological or social explanation] [What to do instead] Who dares to question it?
Myth: You must post every day on LinkedIn. Reality: Frequency kills more accounts than it grows. The proof: → Internal LinkedIn study: 3-4 posts/week = optimal engagement rate → Top creators (50K+ subscribers) post on average 3.2×/week → Posting daily without value = algorithm penalizes you Why does this myth persist? Because people confuse activity and results. What to do instead: → 3 excellent posts/week > 7 average posts → Spend 70% of time on engagement (comments), 30% on creation Who dares to question it?
Brutal truth nobody dares to say
Cash statement that makes you think
Nobody will tell you, so I will: [Brutal truth] [Why it's hard to hear] Concrete examples: → [Case 1] → [Case 2] → [Case 3] [Message of hope or concrete action] It stings, but it's true. Are you ready to accept it?
Nobody will tell you, so I will: Your LinkedIn content isn't invisible because "the algorithm is broken". It's invisible because it's boring. Hard to hear? Yes. True? Absolutely. Concrete examples: → You talk about YOU instead of solving YOUR AUDIENCE's problems → Your posts look like blog posts (= instant scroll) → You don't engage (= algorithm ignores you) The good news: It's fixable. 1. Stop the "me me me" → speak to your audience 2. Visual structure: white line every 2-3 lines 3. Comment on 10 posts/day before publishing yours It stings, but it's true. Are you ready to accept it?
Tips for using these templates
- Never copy a template word for word. Adapt it to your voice, your sector and your audience.
- Structure is more important than words. Respect the blocks (hook, development, CTA) but personalize the content.
- Test 3-4 different categories to identify what resonates most with your audience.
- Keep track of your performing posts to create your own personalized templates.
- Combine multiple templates: a "Question" hook + a "How-to" body + a "Story" conclusion.